EDENS and Guesst Launch Experiential Retail Collective in the Union Market District

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EDENS, the retail real estate owner, operator and developer of a nationally-leading portfolio of 125 community places, has announced its collaboration with Guesst, the innovative retail technology platform that streamlines partnerships between retailers, owners and brands, to unveil an experiential retail “co-op” for independent, maker and direct-to-consumer retail brands. The collaboration, named “In Seven Words,” will host a collective of brands across various categories, such as home, fashion, literature and art, offering a physical experiential platform for curated retailers and a canvas for routine community experiences. “In Seven Words” launches with a 1,500-square-foot space at 1268 Fourth St. NE, adjacent to the newly opened La Cosecha, the contemporary marketplace celebrating Latin American culture.

Authors, or store curators, will be invited to share their seven-word narrative as a point of view for the concept’s weekly experiences, brand merchandise placements and visual media creation, which will evolve with seasonal and organic editing. The Union Market District launch location boasts an historic storefront and a minimal industrial aesthetic, which is layered into the project’s design and is depicted in the released concept rendering. For more information, visit InSevenWords.com.